Giant
Explore your backyard
We motivated people to get out and explore their backyards on two wheels.
Whether you’re roaming the bike paths around the neighbourhood, heading out to the hills with mates or wanting to find the best bakery around — we felt it was time to explore all the things this great land has to offer on a bike.
After years of lockdowns and restrictions we highlighted all the joy and beauty that riding bikes can bring to your life, without needing to travel too far.
In a campaign that was rolled out across Victoria, we shared Giant’s campaign across OOH, social media, in-store activation and digital marketing.
Poster created by WOO Agency for Giant Bikes
Poster created by WOO Agency for Giant Bikes
Carousel of social media posts done by WOO Agency for Giant Bikes
Post done by WOO Agency for Giant Bikes, showing a rider on a steep embankment of rocks on his Giant Bike
Post done by WOO Agency for Giant Bikes
