Giant

Explore your backyard

Giant featured image

We motivated people to get out and explore their backyards on two wheels.

Whether you’re roaming the bike paths around the neighbourhood, heading out to the hills with mates or wanting to find the best bakery around — we felt it was time to explore all the things this great land has to offer on a bike.

After years of lockdowns and restrictions we highlighted all the joy and beauty that riding bikes can bring to your life, without needing to travel too far.

In a campaign that was rolled out across Victoria, we shared Giant’s campaign across OOH, social media, in-store activation and digital marketing.